(Corrected, 10-29-2005. Thank you Mary Ellen Ratzer for your "eagle eye".)
First, some important dates to remember:
-- Oct. 31: Last day to turn in folded bags for FULL credit
-- Nov. 7: Return sales packets and orders for FULL credit
-- Nov. 14: Deadline for luminaria orders for HALF credit
-- Dec. 3: Luminaria Day (mandatory participation)
-- Dec. 10: Rain/snow day for Luminaria Day (keep your calendars open)
Above all, be sure to call everyone in your sales packet. They've generously supported us in the past, and chances are very good they will again this year -- if you will simply call them.
When you talk with potential new customers, remind them that Albuquerque is celebrating its tricentennial this year -- and there is a goal to have 3 million luminarias for the citywide "Festival of Illuminiation" on Christmas Eve. (Click here for details.) Buying AYS luminarias would be an excellent way to show their civic pride and their support for the AYS program.
Sometimes, past customers will choose not to order again, but there's no reason to be dismayed about their decision. Thank them for their past support. Their orders, whether large or small, have helped sustain the marvelous musical program you are able to enjoy today.
Occasionally someone may have been unhappy about AYS luminarias in the past and they will tell you so. What then?
Apologize: Set aside your disappointment about a "lost" sale and simply tell them you're sorry we didn't live up to their expectations.
Inquire: Ask what was wrong and how they would suggest improving our service or product. Ask how we might make amends.
Follow up: Tell them you will pass their comments to the parents association and that someone will gladly call them back, if that is okay. Be sure to make a note about it on your call sheet. (Call us if they seem especially upset.)
Please call Mike Kruchoski (480-5000) or Jill Hartman (268-5260) if you have any questions, comments, or suggestions.